If you’re a blogger or an online business owner who’s looking for ways to get more traffic to your website, you should look into promoting your content on social media. Twitter, Facebook, and many other social media sites are prime places where people share advice, their favorite products, and the latest trending articles. In fact, social media sites should be one of your primary targets for getting the word out about your blog. Here are a few reasons why social media platforms are perfect for helping you get your content in front of an attentive audience.
Almost Everyone is on Social Media
Today, everyone from the ages of 6 to 60 is on social media. People love staying up to date on what their friends and family are doing, but they also use it as a way of sharing tips with people they don’t even know, learning about new places, and finding answers to their questions. In fact, about 29% of people use social media to research and find products to buy.
Ease of Communication
When you use social media in conjunction with your blog, you’re able to connect with readers and have conversations with them. This can make you more relatable as a blogger, and it lets you follow up with any questions that your readers might have. You also get instant feedback, which can help you plan your future blog posts to better satisfy your readers. Whenever you’re on social media, you want to turn it into a conversation so that readers have the ability to get to know you. Also, the SEO benefits can be even better if you can get reviews.
Widen Your Reach
Not everyone will find your blog through an organic search, but if you’re on social media, people might stumble across your social media account, develop an interest, and then become one of your regular readers after going to your website and reading a few of your posts. If incorporated into your overall marketing strategy correctly, social media widens your reach because it’s so much easier for people to share the content with their friends and family. So, if one person finds your blog, it’s really easy for him or her to direct his or her loved ones, colleagues, or whoever else to your social media page and website.
Ability to Research
If you’re always wanting to know what your readers want to learn about the most, you should look at social media as a great place to research which topics people are currently looking into understanding better. You can find out what’s trending or simply do some brainstorming. You can take other’s ideas and put a fresh spin on them, or you can clarify confusion on a topic in your niche that people have misinformation on. When you use some types of social media, you can join an existing conversation to learn all about what people most want to understand. You can even ask potential readers what they’d most like to know about in your blog’s niche to generate ideas. How you do this will depend on which social media site you’re using, but even a few responses can generate ideas. If you have a large following and are able to generate a large number of people that respond to your questions, you’ll be able to start looking at the trends in the responses you receive. There are many social media research strategies, so you’ll always find new ways to be inspired by your potential audience on social media.
When you’re trying to get a blog started, keep one alive, or expand its reach, social media is a great add-on to traditional SEO strategies. If you have a blog, you should always be looking for ways to market and do research for it. While you might not be able to use all of the social media sites, you can gain a lot by picking one or two that your audience is likely to use.
Looking for more ways to improve your blog and its reach? Take an audit today!
