Make sure you have SEO friendly themes, plug-ins and templates. This will allow your blog to load very quickly. The faster something loads, the more people will be willing to view it. If a page takes too long to load, a visitor will most likely just close the page.
If you’re an Internet marketer, use your blog to build your email list. While posting direct advertising on your blog is likely to shut down readers who want to get information from your blog, setting up an email sign-in box in your blog’s sidebar gives readers an unobtrusive way to get marketing information from you if they like your blog.
Take advantage of the power of Web 3.0, the Web isn’t just text anymore, and neither should your blog. Use many different types of content to enhance your blog posts. For example, if you write about a trade show in your niche, add a YouTube video of the event so people can experience it more directly. If you are writing about a new product, add a Flash product demonstration.
Make sure that your posts don’t elicit the response “It’s too long, so I didn’t read it” from your readers. Studies show that people stop paying attention faster when reading on the Internet than when reading print media. Therefore, try to keep contributions under 300 words or so. Some types of contributions, such as scientific articles, do not suffer as much from this loss of attention as others, so you should know your audience.
Design your blog so that it not only attracts the reader’s interest, but also your own. If what you write about gets too boring, you probably won’t continue blogging. Even if you do, the quality of your writing will suffer. Your readers will find that your writing has lost some of its punch.
Keep your stress level at a minimum. If you are too stressed, you will not write very well. It will not be easy for you to come up with ideas because you will be concentrating on what you are stressed about. Take some time to participate in some relaxation activities.
Do not start a blog entry unless you are sure you can sit down and finish. You want to keep your mind on the job, and if for some reason you have to stop, it will be very difficult to pick up where you left off.
Do not write your blogs about random things. It’s not good for the readership if you write like this. You should try to stay as consistent as possible and you should try to find a topic you are particularly interested in. That way you can make sure that you get the most attention to your articles.
Consider SEO techniques such as folding your most important keywords. This will help them attract your readers’ attention and also help them stand out from the search engine spiders. You want your keywords to stand out so that your readers can click on them faster.
Try to create more interest in the home page of your blog. Many blogs use a list of recent posts as their landing page, but you can create a customized home page. This will also be very useful to help search engines find you.
Keep up to date with what’s happening in the blog-o-sphere to ensure that your blog is competitive. Since you are in direct competition with them, it will serve you well to see what they are doing and what the reaction is to it. Other bloggers will also look at your blog to see what you are doing.